Practice note
Screen Flow Analytics, as practiced at this desk.
The phrase is used loosely online. Here it means a written queue of screens, annotated replays, and experiments that change order. It does not mean a new dashboard vendor.
A queue, not a funnel cartoon
Funnels collapse many places into “steps.” Screen Flow Analytics keeps the places. A PromptPay confirm, an OTP, and a success toast are three cells even when your event taxonomy calls them one payment event.
We draw those cells as a grid so order is visible. If two screens swap, the drawing changes. That sounds obvious until you watch a team debate a mock-up that never states sequence.
What we refuse to count as the craft
Colourful session galleries with no written marks. Heatmaps presented without twelve underlying replays. “Insights” that cannot name a next test. Rankings of pages by time-on-screen with no mention of interrupts, sheets, or system dialogs.
Those artefacts can still be useful. They are not Screen Flow Analytics on this site.
A working sequence
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Obtain recordings you are allowed to watch
Consent and policy first. If you cannot share production replays, use a sandbox. The method does not require customer secrets; it requires order.
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Write the grid before the chart
Name each cell in the language of the interface, not the analytics property. Include back gestures and “are you sure?” dialogs.
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Annotate twelve sessions
The number is a studio rule, not a scientific constant. It is enough to embarrass a premature slide.
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State a limitation, then a test
Every brief names what the recorder cannot see. Then one change to order — not a mood, a cell swap or a deletion.
Where Thailand shows up in the work
Many of our examples involve PromptPay, OTP density, and bilingual labels that swap order between Thai and English. Those are not exotic footnotes. They change which cell is “next.”
The Kamala desk is in Phuket because the founders live here, not because the island is a metaphor. Remote students are common. The notation travels; the tea does not.