Alumni

Notes after the desk, not slogans.

These remarks refer to courses on this site. Length and tone vary on purpose. One of them is mildly unimpressed, which we kept.

Queue Grid Method taught our squad to stop saying “onboarding” as if it were one screen. We now draw six cells before we argue. Stand-up is shorter. I still wish the remote critique used a better whiteboard tool — the PDF markup was fussy.

Pimchanok Srisawat, research lead · Bangkok digital bank

★★★★☆

“Solid on notation, light on SQL. Knew that going in. The twelve-session rule saved us from a vanity funnel slide.”

Posted as K.T. on the internal studio poll · 4/5

I took Replay Annotation Hours from Chiang Mai. The instructor sat through a recording of our hotel booking flow and noticed we counted the calendar overlay as the same screen as the room list. That single correction changed the drop-off story. Homework collided with our release week; I finished two sessions late.

Wattana · Chiang Mai

Client in travel retail. We sent three people to the Mobile Transition Lab. The back-gesture material was the piece we had been missing. The service-blueprint crossover felt thinner than the brochure implied.

Anonymous client in travel retail

Case note · 11 weeks

A grocery checkout that looked healthy until the grid was drawn

Team gathered around laptops in a bright room

A Chiang Rai retailer joined In-house Residency after a redesign that raised “add to cart” and quietly flattened completed orders. Their funnel treated OTP, PromptPay confirmation, and the success screen as one “payment step.”

During week two we rebuilt the queue as nine cells. Cell six — a “confirm amount” screen that appeared only on some banks — held people for a median of 41 seconds, then returned them to the cart with a toast that looked like a success. The heatmap for that screen was almost empty because few sessions reached it, so it had never been a slide.

The team did not redesign the visual. They removed the extra confirm for wallets that already showed the amount, and renamed the toast. Completed orders recovered 11 points over six weeks. The residency write-up named the limitation clearly: we never saw offline shoppers sharing a phone, so the grid is still incomplete for that group.

Shared with permission. Figures are the retailer’s internal numbers, not a Systemqueuegrid claim about every grocery app.

Extended note · Open Desk

I could not travel to Phuket. Open Desk was the right seat. The sample sessions are Thai-language booking flows, which helped. I wanted more commentary on accessibility order (TalkBack / VoiceOver) and did not get it. Still, I now refuse to present a funnel without the twelve annotations sitting underneath.

Mira, independent UX contractor · Hat Yai

Checkout Path Integrity was narrower than I expected, in a good way. We spent an entire afternoon on the “are you sure you want to leave?” interrupt. I used to treat that as copy. It is a screen. It belongs on the grid.

Arthit Phan · product designer, logistics