When the heatmap lies about sequence
A bright cell is not a decision. An audit where the hottest screen was the one nobody finished — and what the grid showed instead.
Journal
Field notes, not recaps of vendor blogs.
Short essays from the Kamala desk. Each one is meant to be used in a critique, not pinned as inspiration.
Checkout screens we keep seeing in Thailand
PromptPay, OTP, and the extra confirm — a field note from flows we are allowed to describe, not a national stereotype.
Why we say queue when you say funnel
Funnels are summaries. Queues are places. Screen Flow Analytics needs the places, even when the slide wants a triangle.
Annotating replay without theatre
A protocol for marks that survive a meeting. What to ignore, what to write, and when to stop performing insight.